Objective
As a response to an increasingly competitive marketplace dominated by heavyweight highstreet brands, Hear You is a specialised marketing co-operative developed to support the needs of independent hearing aid dispensers across the UK.
The brief was to create a brand identity that would surpass the familiar style of low budget advertising common to independent hearing aid dispensers, at the same time as being one that can go head to head with the likes of Boots and Specsavers.
Results
The design content for the Hear You brand includes a range of nationally and regionally targeted marketing collateral, as well as an online portal and sourcing system.
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