UCB Home Loans, asked us to devise a joined-up marketing strategy to make their audience of financial advisors ‘take another look’ at the benefits of their updated online service.

In a market dominated by interest rates and small print, the ‘Take another Look’ brand position challenges financial industry norms. The work has repositioned UCB Home Loans as a reinvigorated and dynamic player in the market.

The ads won a Money Marketing Silver Award for best trade advertising 2007.